MARIKAATO

Overview
This section showcases my experience in designing icons and content-aware illustrations that convey clear, purposeful visuals. These projects span various industries, including video games, SaaS, and FinTech, highlighting my ability to translate complex ideas and objectives into effective visual communication.

Objective
The primary goal of this work is to create visuals that not only align with a brand’s identity but also serve a specific purpose—whether it’s organizing information for investors or enhancing the user experience on a website. I aim to demonstrate my experience in combining design with practicality, making it easy for users and stakeholders to engage with the content.

Key Projects and Challenges

1. Video Game Icons and Presentation Design
   As part of the marketing team for a video game, I designed icons and presentation materials for investor pitches and commercial use. This work required a delicate balance between maintaining the atmosphere and identity of the game while ensuring that the visuals were clear and informative for stakeholders. The challenge was to ensure that the designs stayed true to the game’s tone without compromising the clarity of information, making it accessible to non-gamers as well.
2. SaaS and FinTech Illustrations
   For SaaS and FinTech companies, I developed website illustrations and icon sets with minimal style guidelines. Collaborating closely with project managers, I helped define the visual direction by understanding the underlying goals and needs of each project. Often, the clients were not fully certain about their visual requirements, so it was crucial to guide them through the design process, offering solutions that fit their brand and user expectations.

Approach and Techniques
In both scenarios, I focused on creating functional designs that support the user experience while enhancing the brand’s messaging. Whether it was icons for websites or presentations, I made sure each visual was not just aesthetically pleasing, but also served a clear purpose—communicating complex ideas simply and effectively.

Tools
I primarily used Adobe Illustrator, Photoshop, and PowerPoint for these projects, adapting to each platform’s specific needs. This experience underscores my ability to work across digital interfaces, creating designs that are both user-friendly and aligned with the brand’s vision.

Conclusion
This section demonstrates my versatility in working across industries, designing icons and illustrations that are functional, purposeful, and visually aligned with broader marketing and branding strategies. It highlights my ability to take on projects with minimal direction, collaborating with teams to create impactful visuals that enhance the overall user experience and business communication.